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Cookies Information

Cookies are small text files that are placed on your computer by the websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

 

The use of cookies is now standard for most websites. If you are uncomfortable with the use of cookies, you can manage and control them through your browser, including removing cookies by deleting them from your 'browser history' (cache) when you leave the site.

 

Extax Advisory (“Extax” or “we”) and its service providers may use analytics cookies, which can also be called performance cookies, to collect information about your use of our site. The analytics cookies collect information which, amongst other things, allows us to count our audience size and see usage patterns. The analytics cookies also record if you experience difficulties using our site which can assist us in improving functionality.

 

Extax and its service providers may also use targeting and tracking cookies to understand your interests and behaviours as you browse our site, so we can deliver a more personalised experience in the future. This may also assist us in delivering relevant advertising to you during various advertising campaigns we may run through participating third party sites.

 

Our website uses Google Analytics, a service which transmits website traffic data to Google servers in the United States. Google Analytics does not identify individual users or associate your IP address with any other data held by Google. We use reports provided by Google Analytics to help us understand website traffic and webpage usage.

 

Please note, by using this website, you consent to the processing of data about you by Google in the manner described in  'How Google uses data when you use our partners' sites or apps' which is located at www.google.com/policies/privacy/partners.

 Types of Cookies 

'Session' cookies remain in your browser during your browser session only, ie until you leave the website.

'Persistent' cookies remain in your browser after the session (unless deleted by you).

'Performance' cookies collect information about your use of the website, such as webpages visited and any error messages; they do not collect personally identifiable information, and the information collected is aggregated such that it is anonymous.

Performance cookies are used to improve how a website works.

'Functionality' cookies allow the website to remember any choices you make about the website (such as changes to text size, customised pages) or enable services such as commenting on a blog.

 Cookies Used 

The following contain a non-exhaustive list of cookies as an example to explain the way in which we use cookies on our websites. By using this website, you agree that we can place these cookies, and cookies of a similar nature, on your computer/device for the stated purposes.

Adobe Analytics

 

_sdsat_landing_page

 

Stores the first page you hit when visiting extax.net

 

First party, Session

 

Until end of session

 

 

 

Adobe Analytics

 

_sdsat_traffic_source

 

Stores the site you came from before reaching extax.net

 

First party, Session

 

Until end of session

 

 

 

Adobe Analytics

 

_sdsat_pages_viewed

 

Stores the quantity (number) of pages that you view during your visit.

 

First party, Session

 

Until end of session

 

 

 

Adobe Analytics

 

_sdsat_lt_pages_viewed

 

Stores the total number of pages viewed

 

First party, Persistent

 

2 years from set/update

 

 

 

Adobe Analytics

 

_sdsat_session_count

 

Stores a session counter

 

First party, Persistent

 

2 years from set/update

 

 

 

Adobe Analytics

 

s_vi

 

This cookie stores the visitor ID provided by our analytics provider whenever you first visit one of the Websites.

 

Third Party Persistent

 

2 years from set/update

 

 

 

Adobe Analytics

 

gpv

 

This cookie stores the quantity of pages you view when visiting the Websites

 

First and third party

 

30 minutes from set/update

 

 

 

Adobe Analytics

 

s_nr

 

This cookie stores the date(s) when you visit the Websites, and whether or not you are a new or returning visitor.

 

First and third party

 

2 years from set/update

 

 

 

Adobe Analytics

 

s_ppv

 

Stores information on the percentage of the page displayed

 

First and third party

 

Until end of session

 

 

 

Adobe Analytics

 

s_fid

 

This cookie is a "fallback" visitor identifier where the s_vi cookie is for some reason blocked. It contains a randomly generated unique ID

 

First and third party

 

5 years from set/update

 

 

 

Adobe Analytics

 

s_ppvl

 

Stores information on the percentage of the page displayed to you

 

First and third party

 

Until end of session

 

 

 

Adobe Analytics

 

s_cc

 

This cookie allows Adobe Analytics to determine whether or not cookies are enabled in your browser.

 

First and third party

 

Until end of session

 

 

 

Adobe Analytics

 

s_sq

 

This cookie is set and read by the JavaScript code when the ClickMap functionality and the Activity Map functionality are enabled; it contains information about the previous links that you clicked on the Websites.

 

First party

 

2 years from set/update

 

 

 

Demandbase

 

dmdbase_cdc

 

This cookie is used to pass only the company name and firmographic attributes of a site visitor into analytics based on the source IP address. It is set using JavaScript.

 

First Party Session

 

Until end of session

 

 

 

Demandbase

 

dmpsh

 

This tracks the history of any ID syncs between TUUID and 3rd party exchanges

 

Third party

 

2 years

 

 

 

Demandbase

 

tuuid_lu

 

This tracks the date when the TUUID was last updated.

 

Third party

 

2 years

 

 

 

Demandbase

 

pvc

 

This cookie tracks post-view conversions for ad campaigns.

 

Third party

 

2 years

 

 

 

Demandbase

 

ssid

 

This cookie is set to assist in onsite identification for certain legacy campaigns.

 

Third party

 

2 years

 

 

 

Demandbase

 

_ga

 

This is a Google Analytics cookie

 

Third party

 

2 years

 

 

 

Demandbase

 

tuuid

 

This cookie is used for analytics and advertising services provided by Demandbase products.

 

Third party

 

2 years

 

 

 

Demandbase

 

IUUID

 

This cookie is used for performance and optimization of Demandbase data and reporting.

 

Third party

 

2 years

 

 

 

Google Analytics

 

__utma

 

This is one of the four main cookies set by the Google Analytics service which enables website owners to track visitor behaviour and measure site performance. It it used to calculate new and returning visitor statistics. The cookie is updated every time data is sent to Google Analytics.

 

First and third party

 

2 years

 

 

 

Google Analytics

 

__utmv

 

Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics.

 

Third party, persistent

 

 

 

 

 

Google Analytics

 

__utmz

 

Stores the traffic source or campaign that explains how you reached the Websites. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics.

 

Third party, persistent

 

 

 

 

 

YouTube

 

VISITOR_INFO1_LIVE

 

This cookie tracks viewing of Youtube videos on the website.

 

Third party, persistent

 

 

 

 

 

Facebook

 

datr, _js_datr, _js_reg_ext_ref, _js_reg_fb_gate

 

These cookie are used by  Facebook as part of their embedded services on the Websites (likes, sharing etc.). More information about Facebook’s use of cookies can be found in their cookie policy  

 

Third party

 

 

 

 

 

LinkedIn

 

JSESSIONID

 

General purpose platform session cookie. It is used to maintain an anonymous user session by the server.

 

Third party

 

Until end of session

 

 

 

LinkedIn

 

lidc

 

This cookie is used for routing from Share buttons and ad tags

 

Third party

 

1 day

 

 

 

LinkedIn

 

bcookie

 

This cookie is used by LinkedIn for identifying the Browser ID. It is set from LinkedIn share buttons and ad tags.

 

Third party

 

1 year

 

 

 

LinkedIn

 

bscookie

 

This cookie is used by LinkedIn to recognize a secure Browser ID.

 

Third party

 

1 year

 

 

 

LinkedIn

 

visit

 

This cookie is used by LinkedIn as part of their embedded services on the Websites. More information can be found in their cookie policy.

 

Third party

 

 

 

 

 

Adobe Target

 

mbox

 

This cookie gives website operators the ability to test which online content and offers are more relevant to visitors. Click here for more information.

 

First party

 

2 weeks

 

 

 

Crazy Egg

 

_ceir

 

This cookie is set by CrazyEgg and records whether you have visited the Website.

 

First party, Persistent

 

5 years

 

 

 

Crazy Egg

 

_ceg.s

 

This cookie is set by CrazyEgg and records anonymous usage activity on the site to help define heat maps and common user patterns to improve functionality and content development in the future.

 

First and third party

 

3 months

 

 

 

Crazy Egg

 

_ceg.u

 

This cookie is set by CrazyEgg, in tandem with the anonymous usage patterns cookie, to understand repeat visitor patterns on the Websites.

 

First and third party

 

3 months

 

 

 

Google Analytics

 

_gat

 

This cookie name is associated with Google Universal Analytics, according to Google documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.

 

First party, Session

 

1 minute

 

 

 

Google Analytics

 

_gid

 

This cookie stores a unique user session identifier.

 

First & Third party, Session

 

24 hours

 

 

 

Google Analytics

 

_ga

 

This cookie is typically written to the browser upon the first visit to the Websites. If the cookie has been deleted by the browser operator, and the browser subsequently visits extax.net, a new _ga cookie is written with a different unique ID. In most cases, this cookie is used to understand whether a visitor is a single time visitor or a repeat visitor to the Websites and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and accessibility of the cookie as an extra security measure.

 

First & Third party, Persistent

 

2 years

 

 

 

Google Analytics

 

__utmb

 

This cookie is used to determine new sessions/visits.

 

First party

 

30 mins from set/update

 

 

 

Snapsc_atAnonymously identify device browserThird party13 months 

 

Snap_sctrUnderstand effectiveness of partnering with SnapFirst party7 days 

 

Snap_scidAnonymously identify device browserFirst party13 months 

 

Salesforce__s9744cdb192d044faa1bf201d29fafd1eRemember user preferences (if any)Functional, Third partyUntil end of session 

 

Salesforcext_0d95eRemember user preferences (if any)Functional, Third partyUntil end of session 

 

Salesforceigodigitaltc2This cookie contains the user's unique User IdentifierTracking, Third party10 years 

 

Salesforceigodigitalst_[Customer MID]This cookie contains the user's unique session identifierTracking, Third party1 hour 

 

SalesforceigodigitalstdomainThis cookie contains a website identifierTracking, Third party1 hour